Context:
The client is from Timișoara, Romania and owns a shop and a workshop of men's shoes handmade with 20 years experience in this field.
Alexandru Pop is the owner of the AP brand, he is the one who signs this exclusive line of shoes, meant to redefine the notion of modern gentleman.
Alexandru Pop is the owner of the AP brand, he is the one who signs this exclusive line of shoes, meant to redefine the notion of modern gentleman.
The initial identity that the Alexandru Pop brand had, did not do an exceptional job in expressing the quality and values that this brand has. In this sense, we started this collaboration and we decided to improve the visual image of this brand through a new identity that will allow them to stand out and express the quality of AP products.
Strategy:
I applied a more modern approach for this identity, but nonetheless in a classic monogram style, referring to the notion of a modern gentleman and denoting the elegance of these shoes. The new identity enhances the Alexandru Pop brand, complementing the superior quality of physical products with an image that will honor and distinguish it from the competition.
